The Hygiene Project
Many people know personal hygiene is important, but lack the motivation or awareness to maintain it.
This campaign raises awareness by strategically placing video-based learning content in a variety of locations where good hygiene is important, including hospital outpatient waiting areas, bathrooms, service areas, and more.
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The goal of this project is to raise awareness and encourage good hygiene practice through a series of entertaining but informative short videos. While the demo talks about encouraging hand washing, subsequent videos encompass general hygiene tips and best practices.
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Staff in healthcare, service, hospitality, and other workplaces where hygiene safety is important for a success.
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The deaths of approximately one million lives could be prevented if everyone washed their hands (Curtis & Cairncross, 2003). Furthermore, the World Health Organization (2001) estimates that washing hands with soap and water can reduce deaths associated with diarrheal diseases by 50%. It also helps reduce the spread of respiratory diseases (Rabie & Curtis, 2006). Despite this, not all people wash their hands. Also, out of those who do wash their hands, 95% don't do it properly (Borchgrevnik, Cha, & Kim, 2013). This calls for a renewed effort in encouraging healthy hygiene practices.
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The content is designed to be interesting, humorous, and memorable, increasing motivation to transform thought into behavior.
Furthermore, animation and text are presented simultaneously to improve the learner’s ability to process the information presented in the video.
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By watching the video, users will be able to recognize common experiences in which they should wash their hands if they have the opportunity to. By providing examples of these experiences, users can identify with the animated characters by drawing on their personal experiences.
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Videos are strategically placed in areas where people have easy access to engage in hygeine safety, such as outpatient waiting areas, bathrooms, food-related areas, and high-touch shared surfaces.